Digital Marketing (en)

Spezialisierungsangebote aus dem European Business Management

In the specialization Digital Marketing we will learn, discuss and try creative, strategic and management-related skills in digital marketing. In addition to the basic mechanisms and special features of digital marketing, integrative campaigns are examined and designed ourselves. Furthermore, the focus lies on design experiences, technical skills and legal aspects. The theoretical basics are combined with practical skills and future-proof technologies and finally brought together in a practical project module.

Exemplary modules: Communication Design, Digital Marketing I, Digital Marketing II, Project - Digital Marketing & Design

(We reserve the right to make changes to the modules at short notice for capacity reasons).

The courses for this specialisation are held during the week (Monday to Friday).

This specialisation is taught entirely in English.

This specialisation is available for:

•     Business Administration (enrolment years: WiSe24/25, WiSe23/24, WiSe22/23, WiSe21/22)
•     European Business Management (enrolment years: WiSe24/25, WiSe23/24, WiSe22/23, WiSe21/22)
•     Business Administration, part-time (enrolment years: WiSe23/24, WiSe22/23, WiSe21/22)