Lebenslauf

Work Experience:

Professor Marketing & International Management

Main responsibilities:

Designing and holding lectures and academic workshops in the field of strategic and international marketing (90% in English Language)
Supervising students with their Bachelor and Master Thesis
Publishing research results and attending academic conferences
Drafting proposals for externally funded projects (mainly BMBF)
Responsible for the cooperation with the University of Saratov/ Russia
Head of an appointment committee
Member of the internal marketing decision body of THWi
Scientific reviewing of papers (Nachwuchswissenschaftler Konferenz FH Stendal)
Expert within the internal accreditation process for MBA program at THWi

since 9/2011

Research Associate at the chair of sales & Marketing

Main responsibilities:

Giving lectures and organizing academic workshops for master students
Supervising students with their Bachelor/Master Thesis
Participating in carrying out research projects and in publishing research results
Drafting proposals for externally funded projects (mainly BMBF)
Reviewer of students’ academic work (University Oldenburg, HWR Berlin, VWA Berlin

since 4/2010

Senior Consultant

Main responsibilities:

Consulted an international client in developing sales strategies for the German market (project language: English)
Directed and coached Consultants/Junior Consultants/Interns and sub teams
Organized and executed client and internal workshops

11/2009 - 2/2010

Sales Manager Consumer Panel Services (= CPS)

Main responsibilities:

Provided advisory services exclusively to high-priority clients on complex and strategic marketing issues (e.g. segmentation, brand positioning, brand transfers, trade marketing issues) which required the use of multivariate analyses
Developed success evaluation tools for clients
Led teams of consultants, analysts and sales executives as project manager
Planed and carried out marketing activities to successfully launch innovative services

8/2006 - 12/2007

Main responsibilities in difference to the above mentioned:

Consulted about 30 different clients on daily marketing issues and on complex, marketing questions primarily in the field of consumer segmentation
Acted as coach and trained staff in how to combine Retail and Consumer Panel Data
Guided account managers in developing and implementing sales plans

3/2004 - 7/2006